Every question answered.

Inovarify is an emerging technology startup and digital services agency founded in 2026. We focus on website development, software solutions, AI automation and digital growth services while exploring our own technology products.

Inovarify was founded by Pushpendra Shakya in 2026. The goal is to bring practical software development, digital services and technology product innovation together. Founder is a role description here, not a claim of company incorporation.

Inovarify was founded in September 2026. We are an early-stage business focused on digital services and developing technology products. We share specific project examples when they are available and verifiable.

Inovarify is currently an early-stage business based in India. As of October 2026, it is not incorporated as a private limited company or LLP and its Udyam/MSME registration is not yet complete. Please contact us for current business and invoicing details before engaging.

Inovarify operates from India and can discuss remote projects. Contact us to confirm meeting arrangements and project availability.

We welcome enquiries from businesses outside India. International project scope, availability, payment arrangements and any compliance requirements are confirmed before work begins.

Both. We work with solo founders launching a first product, funded startups scaling an existing one, and established businesses upgrading their digital presence. What matters to us is that the problem is real and the scope is clear — not the size of your company.

Our services may suit recruitment, hospitality, education, ecommerce and other businesses that need websites, software or automation. Contact us with your requirements so we can assess the fit.

Inovarify is an early-stage, founder-led business. The people and resources assigned to a project depend on its agreed scope. We explain delivery responsibilities before a project starts.

Yes — completely free. We’ll listen to your requirements, ask the right questions, and give honest advice on what would actually move your business forward. No pressure, no sales pitch, no follow-up spam if you’re not ready.

Our website packages start at ₹9,999 (basic 5-page site), ₹19,999 (professional), ₹34,999 (premium), ₹59,999 (advanced platform) and ₹99,999+ for custom web applications. Final pricing depends on pages, features, integrations and complexity. Every project gets a written quote before work begins.

Basic sites take 7–10 days, professional sites 10–15 days, premium sites 2–3 weeks, and custom web applications 3–8 weeks. Timelines depend on how quickly you provide content, feedback and approvals — we ship in weekly increments so you see progress constantly.

A static website shows the same content to every visitor — fast, secure, ideal for small business sites. A dynamic website pulls content from a database and can change based on user actions — essential for ecommerce, job portals, member areas and apps. We recommend based on what your business actually needs.

Always. Every website we build is mobile-first and tested across phones, tablets, laptops and desktops. Responsive design isn’t an add-on for us — it’s a default requirement of every project we ship.

It depends on what you need. WordPress is faster and more affordable for content-heavy business sites, blogs and small ecommerce. Custom code is better for complex features, high-traffic platforms, unique UX and integrations. We recommend based on your requirements, not on what’s easier for us.

Yes. We build ecommerce stores on Shopify, WooCommerce and custom stacks. This includes product pages, cart and checkout flows, payment gateways (Razorpay, Stripe, PayU), shipping integrations, order management and analytics setup.

Yes. We start with a technical and design audit of your current site, then plan the redesign around what’s working and what isn’t. We can do a full rebuild or a phased redesign, depending on how much downtime you can afford.

We don’t resell hosting (so we never mark it up), but we set it up in your name on reliable providers like Hostinger, Cloudways, Vercel, Netlify or AWS depending on your stack. You own the hosting account directly — full control, no middleman.

We help you register it — but always in your name, with your email and payment method. The domain stays under your ownership from day one. If you ever move to another team, nothing needs to be transferred because it was already yours.

A website is mostly informational — pages, services, contact. A web app is interactive software accessed through a browser — with user accounts, dashboards, data, workflows and logic. Job portals, CRMs and SaaS tools are web apps. We build both.

Yes — job portals are one of our specialities. We can discuss custom job portals (like DailyNewJob) with employer dashboards, candidate profiles, application tracking, smart search filters, resume parsing and admin panels. Built to handle real volume from day one.

Yes. We build real estate websites with property listings, filters (location, price, type, size), image galleries, virtual tours, map integrations and lead capture forms for slow-consideration buyers.

Yes. We integrate Razorpay, Stripe, PayU, Cashfree, PayPal and other payment gateways depending on your region and requirements. Includes secure checkout, order confirmation emails, invoices and integration with analytics for tracking.

Yes. Every website we build has clean semantic HTML, proper H1–H6 hierarchy, meta tags, alt text on images, mobile-responsive layout, fast loading speed, an XML sitemap and clean URLs. That’s the technical SEO foundation baked in from day one.

Always. Over 80% of web traffic comes from mobile. Every site we build is designed mobile-first, tested on real devices and optimized for touch, readability and speed on small screens.

Our app development starts at ₹39,999 for a basic MVP. Complex apps with custom features, admin panels, payments, integrations and multi-role systems cost more. Every quote is written, milestone-based and specific to your requirements.

An MVP typically takes 4–12 weeks depending on complexity. Features, integrations, admin panel, testing and app store submission all factor into the timeline. We ship in weekly increments so you see working software as it’s built, not just status updates.

Native (Swift for iOS, Kotlin for Android) gives the best performance and full access to device features. Cross-platform (React Native, Flutter) is faster and more affordable for most business apps. We recommend based on performance needs, budget and timeline — not on what’s easier for us.

React Native is great if you have a web team (uses JavaScript/React). Flutter is excellent for rich UI and performance-heavy apps. Both are production-ready. We usually recommend React Native for business apps and Flutter for consumer apps with heavy visuals.

Yes. We handle the entire submission process — developer account setup, app listing, screenshots, descriptions, privacy policy, review submission and post-launch updates. You own the developer accounts directly.

Yes. We build for both platforms. You can start with Android only (usually faster and cheaper), iOS only, or both simultaneously. If you’re launching on both, cross-platform is often the most cost-effective path.

Yes. We integrate Razorpay, Stripe, PayU, PayPal, Google Pay, Apple Pay and in-app purchases depending on platform and region. Includes secure checkout, receipts, refunds and integration with analytics for tracking conversion.

Yes — MVP development is one of our strengths. We help founders launch fast with the minimum feature set that proves the concept, then iterate based on real user feedback. This saves months of wasted development on features nobody asked for.

Yes. Upon full payment, you own the entire codebase, designs and assets. We hand over clean, documented code that any developer can pick up. You also own the Play Store and App Store accounts, backend infrastructure and databases.

Yes. Every app project includes post-launch support (30 days minimum). After that, ongoing maintenance plans cover OS updates, library upgrades, bug fixes, small feature changes and store compliance updates.

Yes. We integrate Firebase Cloud Messaging (FCM) for Android and APNs for iOS. You get an admin panel to send targeted notifications, schedule campaigns and track open rates — so notifications become a growth channel, not an afterthought.

Yes. Most apps need a backend dashboard — to manage users, content, orders, notifications or data. We build this as part of the project so your team can run operations independently without needing a developer for every small change.

SEO (Search Engine Optimization) helps your website rank higher on Google for keywords your customers are searching. Unlike ads, SEO traffic is free, compounds over time and builds long-term authority. It’s the difference between paying for every visitor and earning organic traffic every month.

Our SEO services start at ₹7,999 per month with a 3-month minimum commitment. Final pricing depends on competition in your niche, target keywords and scope (local, national or global SEO). We don’t quote until we’ve audited your site and market.

Meaningful SEO movement typically takes 60–90 days. Competitive keywords may take 4–6 months to rank in the top 10. SEO is a compounding investment — the longer it runs, the better the returns, and the harder it is for competitors to catch up.

No — and no honest agency can. Google’s algorithm is complex, ever-changing and not controllable. We focus on sound technical SEO, relevant content and ethical optimization, but ranking improvements cannot be guaranteed. If someone promises #1, run.

On-page SEO is everything you do inside your website to rank — title tags, meta descriptions, header structure (H1–H6), keyword placement, internal linking, image alt text, URL structure, content quality and page speed. It’s the foundation of every SEO campaign.

Off-page SEO is what happens outside your website to build authority — backlinks from other sites, brand mentions, social signals and guest posts. Google treats quality backlinks as “votes of confidence” that push your pages up in rankings.

Technical SEO is the backend foundation — site speed, mobile-friendliness, structured data, XML sitemap, robots.txt, canonical tags, HTTPS security, Core Web Vitals and crawlability. If technical SEO is broken, no amount of content or backlinks will help.

Local SEO helps your business appear in Google Maps and local search results — critical if you serve customers in a specific city or region. Includes Google Business Profile optimization, local citations, review management and location-based keywords. If you have a physical presence, you need it.

Yes — keyword research is the foundation of our SEO strategy. We identify keywords your ideal customers actually search, analyse search volume and competition, then prioritize the ones with the best return potential for your business.

Yes. Content is the fuel that ranks pages. We write or optimize blog posts, service pages, landing pages and category content — all optimized for target keywords, search intent and readability. Content-only or SEO-only packages are also available.

Yes — but only white-hat backlinks from real, relevant websites. No spammy link farms, no PBNs, no paid link schemes. Every backlink is earned through guest posts, digital PR, business directories or content partnerships that genuinely pass value.

Yes — and it’s often ideal because we build it right from day one. New sites benefit from proper technical setup, clean content structure and keyword-focused architecture. SEO for new sites typically shows results faster because there’s no legacy baggage to fix.

Yes. Every month you get a plain-language report showing keyword rankings, organic traffic, conversions, what we did, what worked, what didn’t, and what we’re changing next. No 40-page jargon decks — just clarity on what’s moving.

White-hat SEO follows Google’s guidelines — quality content, ethical link building, proper technical setup. Black-hat SEO uses shortcuts like keyword stuffing, spammy backlinks and hidden text. Black-hat may rank faster but gets sites penalized or deindexed. We only do white-hat.

Yes. Ecommerce SEO involves product page optimization, category page structure, schema markup, internal linking, review integration, speed optimization and category-specific keyword strategy. It’s different from service SEO — and we’ve done both.

Digital marketing is promoting your business across online channels — search engines, social media, email, content and paid ads. It covers SEO, Google Ads, Meta Ads, social media, email campaigns, content marketing and analytics. We build full-funnel strategies that connect all of these together.

Our Google Ads management starts at ₹5,999 per month (management fee only). Ad spend is billed separately — paid directly to Google from your own account. You control the budget; we optimize the campaigns. Typical starting ad budget is ₹15,000–₹30,000/month depending on industry.

It depends on your industry, competition, target keywords and goals. For most local or niche B2B services, ₹15,000–₹30,000/month is a reasonable starting point. For competitive industries or national campaigns, ₹50,000–₹2,00,000+/month may be needed. We help you set a budget that actually converts.

Google Ads targets people actively searching for your service — high purchase intent. Meta Ads (Facebook/Instagram) targets people by interests, behaviour and lookalikes — great for discovery, brand awareness and retargeting. Both work best together for a full-funnel strategy.

Meta Ads are paid advertisements on Facebook and Instagram. You target users by demographics, interests, behaviour or custom audiences. Meta’s algorithm then optimizes delivery for your goal — leads, sales, messages, video views or app installs. We handle audience research, creative, campaigns and reporting end-to-end.

Yes. Static image ads, carousel ads, video ads, reels and UGC-style creatives — all included in our ad management packages. We handle the design, copy, captions and testing. You don’t need to provide any creative unless you have specific brand assets.

Yes. Our social media marketing service covers Instagram and Facebook — content calendar, post designs, reels, story graphics, captions, hashtags, community management and paid promotion. Starts at ₹7,999/month.

Yes. We manage Instagram, Facebook, LinkedIn and YouTube channels. Includes content strategy, calendar, post design, video editing, scheduling, engagement management and monthly performance reports. This is separate from paid social — you can choose one or both.

Yes. We set up and manage email marketing on Klaviyo, Mailchimp, ConvertKit or HubSpot. This includes welcome flows, abandoned cart sequences, re-engagement campaigns, newsletters and lifecycle automation — all tied to your business goals.

Retargeting shows ads to people who already visited your site but didn’t convert. Most visitors don’t buy on the first visit — retargeting brings them back with relevant messaging. It typically has the highest ROI of any ad campaign because these people are already interested.

CRO is the process of increasing the percentage of visitors who take a desired action — filling a form, buying, signing up. We run A/B tests on headlines, layouts, CTAs and forms, analyse user behaviour and ship changes that measurably improve conversion. Typically lifts 20–60% within 90 days.

Yes. Monthly reports cover what we did, what the numbers show, what worked, what didn’t and what we’re changing next — in plain language. We focus on metrics that tie to revenue (leads, sales, ROAS), not vanity metrics like impressions and likes.

Our basic website package starts at ₹9,999 and includes up to 5 pages, mobile responsive design, WhatsApp integration, contact form and basic on-page SEO. Professional sites start at ₹19,999, premium at ₹34,999, and custom web apps at ₹99,999+.

Mobile app development starts at ₹39,999 for a basic MVP. Complex apps with custom features, admin panels, payments and integrations cost more. Final pricing depends on platform (Android, iOS or both), features and complexity.

No. Most projects use milestone-based payments — typically 40% to start, 40% mid-way, 20% on delivery. Retainers like SEO and ads are billed monthly in advance. You pay as work progresses, not everything at the start.

Available payment methods and invoice details are confirmed in your written quotation. Please contact us before making any payment.

Yes — for projects above ₹50,000 we can split payments into 3–4 installments tied to milestones. This is standard for larger projects anyway. EMI on credit cards depends on your bank and is something you’d arrange directly.

The following are billed separately where applicable:

• Domain registration and hosting
• Advertising budget (Google Ads, Meta Ads)
• Premium plugins, themes and third-party licences
• API fees (payment gateways, SMS, WhatsApp API, etc.)
• Stock images, fonts or video assets

All of these are disclosed upfront in the proposal — no surprise invoices later.

Listed prices are indicative. Any applicable taxes and invoice details will be confirmed in the written quotation based on our registration status and the relevant tax rules. We do not claim to hold a GST registration that has not been obtained.

Every package includes a fixed number of revision rounds (typically 2–3). Changes within those rounds are free. Changes beyond the included rounds or new scope additions are quoted as change orders before we start — no surprise costs at the end.

Yes. Many clients start with Launch or Starter and upgrade to Business or Growth as they scale. We simply quote the difference between what you have and what you want. Your existing work carries forward — no starting from scratch.

Yes. If you cancel before we start work, you get a 100% refund. After work begins, refunds are calculated based on completed milestones. Retainers have a 3-month minimum. Full details are in our Refund Policy on the Legal page.

Yes — we offer flexible pricing for early-stage startups and registered NGOs on a case-by-case basis. If you’re building something meaningful and have budget constraints, tell us. We’d rather work with you at a fair price than have you start with a template you’ll outgrow.

For small ad-hoc tasks and one-off changes, our hourly rate is ₹1,200–₹1,800 depending on complexity. We also offer monthly maintenance retainers starting at ₹2,999, which include a bucket of support hours — cheaper than hourly for regular clients.

You send us a message (WhatsApp, email or the contact form). We schedule a 30-minute call to understand your requirements. Then we send a written brief with scope, timeline and pricing. Once you approve and pay the initial milestone, we begin — usually within 2–3 days.

Depends on the package:

• Launch (basic): 7–10 days
• Starter (professional): 10–15 days
• Business (premium): 2–3 weeks
• Growth / Custom web app: 3–8 weeks

Timelines assume prompt feedback and content provision from you.

An MVP typically takes 4–12 weeks depending on features, integrations, admin panel, testing and app store submission. We ship in weekly increments with demo builds so you see working software, not just status updates.

Initial movement in 30–60 days. Meaningful ranking improvements in 60–90 days. Competitive keywords take 4–6 months to reach top positions. SEO is not a switch — it’s a compounding engine. We report every month on progress and priorities.

Yes — weekly progress updates and demo links so you can see exactly what’s being built. No 40-page status decks. Just working progress and honest communication. For larger projects, we schedule a weekly 15-minute sync call.

Yes — always. Every project starts with design concepts in Figma. We don’t begin development until you approve the design direction. This avoids the expensive mistake of building something you don’t actually want.

We set up analytics, tracking and SEO on day one. Post-launch, every package includes a support window (15–60 days) for bug fixes and small changes. After that, ongoing maintenance plans start at ₹2,999/month, or you can reach out for ad-hoc tasks.

Typically 2–3 rounds of revision per milestone (design, development, pre-launch). Changes within those rounds are free. Additional revisions or new scope are quoted as change orders. We’re flexible — the goal is a final product you’re happy with.

Working hours are Mon–Sat, 9 AM – 8 PM IST. We respond to WhatsApp messages during these hours. For urgent production issues on live projects, we’re reachable outside hours on a case-by-case basis — because downtime isn’t something you can schedule.

We’re a remote-first team, so most work is done via video calls and WhatsApp. For clients in India with larger projects, in-person workshops or onsite visits can be arranged on request — travel costs are separate.

After the initial call and proposal approval, we send a welcome email with the project plan, timeline, your dedicated contact, and a short questionnaire to gather assets, brand info and login details. Kickoff happens within 2–3 days of the first payment.

Yes. Every project has a written proposal that acts as our contract — covering scope, deliverables, timeline, payment terms and IP. For larger projects, we also sign formal agreements. Nothing is verbal, so nothing is ambiguous later.

Yes — always. Upon full payment, you own all final deliverables created specifically for your project: code, designs, content and assets. We retain ownership of our internal tools and pre-existing frameworks used in delivery, but that never prevents you from taking your project anywhere.

Yes. Everything — domain, hosting, Google Analytics, Google Ads, Meta Ads, Search Console — is set up in your name from day one. If you ever leave, everything goes with you. No lock-in, no hostage situations.

Absolutely. We’re happy to sign yours or provide ours — before any detailed project discussion. Just mention it in your first message and we’ll sort it out before sharing any sensitive details.

By default, yes — we like showing off good work. But if you prefer confidentiality, just say so and we’ll anonymise the details or skip it entirely. We never publish client names or case studies without explicit permission.

No problem at all. You own everything — code, accounts, data, documentation. We hand over clean code, deployment instructions and account access so any developer can pick up where we left off. No holding your project hostage.

Yes. Maintenance plans start at ₹2,999/month and include CMS and plugin updates, daily backups, security patches, bug fixes, uptime monitoring and priority email/WhatsApp support. For websites running on WordPress or custom CMS, this keeps things secure and running smoothly.

During the support window (15–60 days), bug fixes are free. After that, if you’re on a maintenance plan, they’re included. If not, we charge an hourly rate or a small one-time fee depending on the issue. We never leave you stranded with a broken site.

Yes. For any CMS, admin panel or dashboard we build, we provide a walkthrough session and written documentation so your team can update content, manage users and run operations independently.

Yes. You don’t need to have built with us. If you have a live website and want to grow it with SEO, Google Ads, Meta Ads or content, we’re happy to help. Standalone SEO starts at ₹7,999/month; ad management starts at ₹5,999/month plus ad spend.

No. We never take equity, revenue share or IP rights on your business. You pay for services, you own the outcome. That’s the model — clean and simple, no hidden strings.

Within 24 hours — usually much faster. WhatsApp messages get replies within a few hours during working hours (Mon–Sat, 9 AM – 8 PM IST). You’re talking to a real person, not a bot or a support ticket system.

WhatsApp at +91 87553 51944 is fastest. Email at inovarify@gmail.com works for detailed enquiries and proposals. You can also use the contact form on our Contact page — we respond within 24 hours.